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Most Sky TV viewers now tuning into on-demand programming

Over half of all Sky customers now have their Sky+ HD boxes connected to broadband.

Sky recently confirmed the tipping point,  adding that on-demand viewing in a connected home accounts for five per cent of all programmes watched by viewers.

It said that in less than a year, the total number of connected Sky+HD boxes has more than doubled to 5.4 million. It claimed that more than 50 per cent of Sky’s 10.6 million TV customers are now connected, making it Britain’s most popular connected TV platform.

The milestone was revealed on Wednesday morning by Jeremy Darroch, Sky’s chief executive, in a speech to the EY Sustaining Digital Leadership conference in London.

“Our job is to offer customers the best possible TV experience, making sure that they can watch what they want, when they want, wherever they want. We aim to put Sky at the heart of the ‘digitally connected household’ – to meet customers’ growing desire to consume content on their terms,” said Darroch.

He added: “We see a widening and growing opportunity for Sky. Our market is opening up, getting bigger and broader. By innovating across different platforms, and adopting new technologies, we can create more ways to reach more customers than ever before.”

These “connected customers” using the service have increased on-demand downloads more than three-fold in the last year. In the most recent quarter, on-demand viewing accounted for more than five per cent of viewing in connected homes – equivalent to the third most popular linear channel in those homes.

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