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MyJoulo named UK’s brightest home tech startup

A company that has developed a service to help people cut energy bills has won a prize for the most promising British start-up.

MyJoulo is a personalised heating advice service created by Reuben Wilcock and Alex Rogers. The service combines a low-cost temperature logger with smart algorithms to deliver personalised home heating analysis and advice via the internet.

It was named as the UK’s brightest tech startup by judging panel including British Gas’ Nina Bhatia and the UK’s digital champion Martha-Lane Fox. The Connecting Homes Startup Showcase competition was run by British Gas to find new firms with innovative products and services.

“We’re delighted to have been selected as the winner of the British Gas Connecting Homes Startup Showcase and are very grateful to British Gas for having given this platform to startups like ours,” said Reuben Wilcock of MyJoulo. “MyJoulo aims to give people easily understandable energy advice and we’re looking forward to bringing this to millions of customers in the UK.”

The winner, receives £30,000 and the opportunity to trial its idea with British Gas customers. In second place was Open Utility, a peer-to-peer energy marketplace, receiving £10,000; and in third place was OpenTRV, a product to enable heating rooms to different temperatures, receiving £5,000.

The competition follows the launch of a service by British Gas called Hive, which is dedicated to creating internet-enabled technology products and services that give people greater flexibility and control of their energy use. Alongside the launch of the brand, its first product was unveiled, Hive Active Heating, a service that lets people control their heating and hot water remotely from a smartphone, tablet, SMS, or via a website.

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