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Netflix launching adverts rumours shut down by CEO

Netflix co-founder and CEO Reed Hastings has denied that the subscription streaming service will be rolling out adverts. 

Following reports from Netflix users of adverts being tacked on to the ends of shows, rumours began to circulate that the streaming service, which is available from £5.99/month in the UK, was considering launching a cheaper, ad-supported system. 

Hastings took to Facebook to deny the rumours, but admitted that Netflix was instead trialling a new trailers service. 

Netflix in HD costs £6.99/month while Netflix 4K is priced at£8.99/monthHastings said: “No advertising coming onto Netflix. Period. Just adding relevant cool trailers for other Netflix content you are likely to love.”

This doesn’t sound too dissimilar to the next episode previews of shows like Better Call Saul which users could play at the end of an episode, if they wanted to. 

Based on reports received by streaming media news site Cord Cutters News, these new post-roll ads start playing automatically – although some Xbox One users have reportedly been able to skip through the ads if they don’t want to see them. 

Whether the ads were skippable or not, it seemed that all of of the short, 20 second-odd clips were promos for Netflix content. 

Netflix spokespeople at the time said that the service routinely trials new features in the wild with selected customers and not all of these features are ever implemented fully. It’s therefore possible that post-roll clips might not start playing automatically – customers on slow or capped broadband services would likely appreciate having a choice over how much of their bandwidth is taken up by promotional content. 

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