Netflix is set to increase prices for its HD offerings by £1 while keeping SD prices down.
The standard monthly fee for streaming films and TV shows increases from £5.99 to £6.99/month, it would also be introducing new £5.99 plan with SD-quality viewing on any one screen at a time.
Current Netflix members will be protected from the price rises for two years at the existing price of £5.99/month for HD-quality movies and TV shows on any two screens at the same time.
Netflix said: “To continue adding more movies and TV shows and delivering a great streaming experience, we are increasing the price of our service slightly for new members.”
New users who want to stream to up to four screens simultaneously, and in Super HD, will still be able to access the £8.99/month luxury tier subscription.
The new price point has been on trial in Ireland since January, and Netflix chief executive Reed Hastings warned last month that it planned to increase the price of the service by “one or two dollars”.
Virgin Media subscribers can save money on Netflix until the end of May by subscribing to its six months free offer, which includes watching Netflix on Virgin TiVo.