Netflix will bring Breaking Bad, Arrested Development and House of Cards to Virgin Media homes as it lands on TiVo boxes from this week.
The on-demand movies and TV service will be initially rolling out to 40,000 selected customers with a Virgin Media TiVo box on a trial basis. An update to TiVo boxes will be rolling out later this week, which will include access to the Netflix app in the Apps & Games section.
Existing customers will be able to log in to the Netflix app as normal. New customers will be able to sign up through their TiVo box to get the first month for free, paying Netflix £5.99/month thereafter.
Read Recombu Digital’s guides to Virgin Media TiVo and NetflixBill Holmes, global head of business development for Netflix, said: “The UK has given Netflix a fantastic welcome and we’re excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers.”
Virgin Media’s chief operating officer Dana Strong added: “We’re delighted to be bringing yet another groundbreaking service onto TV screens in millions of Virgin Media homes. Netflix is a fabulous addition to Virgin Media TiVo, enabling our customers to enjoy even more of their favourite shows and movies simply and easily – all through their TV set-top box and at outstanding value.”
The arrival of Netflix adds to Virgin Media’s already well-stocked library of on-demand services, which includes BBC iPlayer, ITV Player, 4oD, Demand 5 and YouTube plus the option of Sky Movies, PictureBox and Virgin Movies. Virgin says that this adds up to over 6,000 hours of entertainment, giving subscribers unparalleled choice.
Following a successful trial, Virgin Media aims to have netflix available to all customers with a TiVo box by the end of the year.