The cost of Sky Sports on Now TV has been temporarily slashed ahead of the Premier League kick-off.
Previously, sports fans would have to shell out £9.99 for 24 hours access to all of the Sky Sports channels on the streaming service.
From now until November 27, access is being priced down to £6.99/day or £10.99/week.
For those looking to make a bit of a saving on this season’s football, the new prices seem like a godsend. Going for the weekly option works out at £43.96/month, cheaper than the £46/month you’d pay to get every Sky Sports channel on Sky TV – or £51.25/month when you add the £5.25 premium you pay to watch games in HD.
While you would save a bit of cash, the discount is only available for three months, meaning you’d save a total of £6.12. High definition streaming isn’t guaranteed either, unless you’ve got a superfast broadband package or pure fibre to the home.
But Sky Sports daily and weekly passes on Now aren’t designed to be replacements for broadcast TV – they’re geared more towards casual fans who would perhaps like to tune in to the occasional big game, but don’t want to spent 40-50 quid a month.
Gidon Katz, Director of Now TV said: “With the start of the football season just days away, this is a great time to be giving sports fans even more choice.
“We know our sports fans are hungry for more flexibility in how they watch sports and the new Sky Sports Week Pass offers just that. Now fans simply have to decide if they want to snack on a day pass or feast on a week’s sport for just £10.99.”
Sky tends to be shy about just how popular Now TV is in its results, but it revealed that the Manchester vs Arsenal match on November 10 last season broke all previous records, proving there is a demand for occasional, pay-per-view style access.
Big games on Sky coming up this season include Manchester City vs Liverpool on August 25, Arsenal vs Tottenham Hotspur on September 27 and Manchester United vs Chelsea on October 26. Check out the rest of the fixtures here.
It’s not all about the Premier League on Now TV – Sky Sports 4 is becoming the Sky Sports Ryder Cup channel for the duration of the gold tournament while Sky Sports 5 will give viewers access to UEFA Champions League games as well as all non-UK Euro 2016 qualifiers and live matches from top European leagues.
Now TV is available online (PC and Mac) on iOS and Android devices and on Xbox 360, Xbox One, PlayStation 3 and PlayStation 4. TalkTalk TV customers now have the option of signing up for Now TV or the full Sky Sports TV package and LG smart TV owners can currently enjoy access to Now TV through an exclusive app. Those without a smart TV can get the Now TV Box for £10.
While you can also get Now TV sports through Apple TV, Sky Sports Week Passes are currently not available through Apple’s streaming box.
The Sky Sports Week Pass will only be available to purchase via the Now TV website at launch. Once purchased and activated, weekly access Sky Sports Week Pass will be available through all devices except Apple TV.