Mobile operator O2 is to launch a free WiFi network in Canary Wharf later this summer.
Pencilled in for late August 2013, O2 will put the free wireless network throughout the busy East London financial district and shopping centre, benefiting up to 1.2 million people who visit the area every week.
O2 Wifi will be accessible to anyone in all public areas, including Canary Wharf’s four shopping malls, housing over 240 cafés, bars, restaurants and retailers, and the 20 acres of outdoor parks and plazas.
Read Recombu Digital’s guide to O2 WifiO2 Wifi automatically connects all registered users so shoppers, visitors, residents and workers will only ever have to sign up once to get online.
The company said that the upmarket demographic visiting the area will give retailers and advertisers “a unique platform to engage with workers and visitors and enhance the customer experience through branded landing pages and content, providing relevant and timely offers to reward loyalty.”
Gavin Franks, Managing Director for O2 Wifi said: “This ground-breaking deal builds on the successful deployment of WiFi across central London and will see us deliver high-quality, free connectivity to the UK’s busiest business district.”
“We understand that access to free public WiFi is becoming a right rather than a privilege and nowhere is the demand greater than in Canary Wharf, where big business deals are being struck every day, often away from the office and on the move.”
Since launching just over two years ago, O2 Wifi has added more than 8,000 hotspots and six million customers to the service.