Samsung has become the first major TV manufacturer to make all major British TV catch-up services available across its line of smart TVs.
The full range of players will be available across its range of 2011, 2012 and 2013 range of Samsung Smart TVs.
In addition to the BBC iPlayer and the ITV Player, all of the Smart TV models from 2011 now include 4oD and Demand 5, while ITV Player will be exclusive to Samsung products until 2014.
Read Recombu Digital’s guide to Samsung Smart TV“According to our report, Samsung Futures: The Future of Smart TV, people now spend an average of 2.7 hours a day watching TV,” said Guy Kinnell, head of TV and AV at Samsung Electronics UK & Ireland.
“We know that more and more people are using catch-up services, so demand for our full catch-up offering will be high.”
Samsung reckons that 10 per cent of UK TV viewing is now done through catch-up and on-demand services.
The firm is also touting its S Recommendation engine, which helps pick out content to watch based on your viewing habits, and can issue recommendations from Samsung’s Smart TV on-demand services.
Kinnell added: “We’ve also seen content providers such as the BBC meeting this trend by commissioning original dramas for BBC iPlayer, while House of Cards has been streamed exclusively for Netflix subscribers.”
As well as the full suite of on-demand catch-up services, Samsung sets also feature the likes of Twitter, Facebook and Spotify.