Despite Sky being one of the first UK broadcasters to show programming in Ultra HD 4K, executives warned that it will not be rushed into the new format until they and consumers are ready to do so.
At a debate organised by the International Moving Image Society (BKSTS) entitled The Merging of Film & TV, Chris Johns, the company’s chief engineer, said that it would be pointless to show 4K on TV sets that are still not of good enough quality to show off the technology.
He said that HD services offered by broadcasters in the UK were of a very high quality, according to reported by Broadband TV News, and he added that Sky “wants to make sure that Ultra HD is a big step change when it moves to live events.”
Andy Quested, the BBC’s head of technology for BBC HD and UHDTV, echoed his sentiments and said that Ultra HD more than having more pixels on the screen.
Alison Hutchins, senior propositions manager at BT Media and Broadcast said that 4K programming would work best initially in pubs and cinemas showing special events. The panel discussion concluded that following this there would be opportunities to make money from such technologies in homes when broadcasting football matches.
As reported by Recombu, Sky Deutschland broadcast test transmissions in 4K, aka Ultra HD, at this year’s IFA trade show. Sky has also recorded and broadcast a football match between West Ham and Stoke City in 4K earlier this year.