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Sky clouds the truth of Now TV subs: UK TV league tables

Sky has won just 30,000 new TV customers since the start of 2013, but it’s not saying whether they’re at home or through its Now TV online service.

The cloudy figures come days after Freesat revealed it’s been poaching homes from pay-TV, while Sky’s losing customers at its fastest rate since last summer.

Now TV had 25,000 subscribers at the end of 2012, but this week’s results for the start of 2013 didn’t reveal any new figures, lumping them in with its main TV subscribers.

Sky clouds the truth of Now TV subs: UK TV league tables
What’s the truth in Sky’s TV subscriber numbers?

Read more of Recombu Digital’s UK TV Customer League Table updatesSky chief executive Jeremy Darroch said: “In our television business, we continue to see rapid growth in our connected TV services as customers take advantage of new ways to watch our content. 

“We saw good growth in our TV products with a further 108,000 HD customers, 9,000 multiroom and 44,000 paying customers to our new mobile TV service Sky Go Extra.”

Total Sky and Now TV subscribers stand at 10.39 million, only 120,000 up on the same time last year, and only 250,000 more than two years ago.

The churn rate – subscribers leaving Sky – rose to 10.8 per cent compared to 10.1 per cent a year ago. 

In Sky’s favour, that’s still lower than the 11.1 per cent churn high in mid-2011, and it’s lower than the churn rates for Virgin, BT or TalkTalk.

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