All Sections

Sky gets ticking off over misleading Sky+ HD advert

Sky might be busy celebrating its healthy first quarter 2012 results but it’s had a spot of bother recently over a misleading Sky+ HD advert.

The TV ad from last August showed football fans watching the beautiful game in a stadium while a voice-over stated “Because you can’t always be there, enjoy the new season on five Sky Sports channels and ESPN, all in high definition, only with Sky. Join or upgrade today, get a free Sky+ HD box and free standard set up”.

Sky gets ticking off over misleading Sky+ HD advert

On-screen text read: “Sky+HD packages from £29.75 a month by DD. Sky Sports Pack + ESPN £29.25 a month extra. Free box for new Sky+HD households in UK only. One free box per household. Upfront payment may be required from new customers. Min contract and further terms apply. HD TV required”.

“When you join or upgrade to Sky+ HD. Sky+ customers must take our free self set up option – offer ends 31st August”.

Sky: Connect your landline to your Sky+ HD box for 12 months or pay a £25 one-off fee

A complaint was filed with the Advertising Standards Agency (ASA), as the ad’s smallprint didn’t state whether or not you needed to have a landline connected to the Sky+ HD box.

Technically, you don’t have to – these days Sky gives you the option to either connect a phone line for 12 months or pay a one-off £25 fee. Sky has also run ad campaigns for years without this info as it was understood that customers expected to have to connect their landline.

As this wasn’t mentioned in the ad, the ASA upheld the complaint and ruled that the advert can’t be shown again “in its current form.”