Sky is to open up its movie rental service to non-subscribers in a move that will see it directly compete against rivals Lovefilm, Netflix and Blinkbox.
Initially, the service will feature around 1,200 films and the movies can be watched via a PC, tablet, smartphone or through an app on a Now TV, Youview and Roku set-top box.
The latest releases, such as Man of Steel, The Hangover Part 3, Despicable Me 2 and The Lone Ranger all now available for £3.49 each. The service will also feature classics such as The Godfather, Forrest Gump, Top Gun and Austin Powers are also available and range from 99p-£1.99. Coming soon in the New Year will be White House Down, Rush and Captain Phillips.
Sky said that movie rentals through Sky Store on Sky’s set-top box Sky+ have more than doubled year on year, with 2.1 million rentals in the 3 months ending 30 September.
Nicola Bamford, Director of Sky Store said: “Millions of Sky TV customers already enjoy the choice and value of Sky Store. Now we’re delighted that millions more homes can access hundreds of box office smashes alongside best-loved movie classics. All you need is an internet connection and away you go.”
“With Sky Store there are no late fees and no waiting for the post. Customers simply sign up and stream the film they want to watch, when they want to watch, wherever they want – these days it couldn’t be easier to enjoy the perfect movie to suit your mood.”