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Sky’s demanding TV customers continue to cough up for catch-up

Sky’s latest set of quarterly figures show that 7 million of its TV customers in the UK and Ireland are now making use of Sky On Demand. 

The UK’s largest catch-up and on-demand library gives Sky TV punters with an Internet connection access to BBC iPlayer, 4oD, ITV Player and Demand 5 as well as host of catch-up content from the majority of Sky channels (depending on your subscription) plus UKTV channels including Dave, Alibi, GOLD and Watch. 

Sky On Demand downloads hit over 300 million during the last three months (ending March 31) which is a 63 per cent rise year on year. 

Box Sets delivered a new quarterly record of almost 100 million views across Sky+ and Sky Go, thanks to the availability of popular titles including Game of Thrones, The Walking Dead and Grey’s Anatomy

Sky says that the last quarter is the best set of third-quarter growth in 11 years in the UK and Ireland, with a new quarterly record of almost 100 million views of Sky Box Sets across Sky+ and Sky Go. 

Jeremy Darroch, Sky Group’s chief executive, said: “We have delivered an excellent third quarter as customers across the enlarged Sky group respond to the quality and breadth of what we offer. 

“In all, we attracted almost 70 per cent more new customers than the prior year and over one million new products. By continuing the strong operating momentum of the first half, we have grown revenues by 5 per cent and operating profit by 20 per cent over the nine months.” 

Since Sky in the UK and Ireland merged with Sky Italia and Sky Deutschland to become a single entity, it’s no longer revealing exactly how many UK TV customers it has. 

This makes it impossible to say how its doing compared to the likes of Freeview, Virgin Media and BT TV, but we can make an educated guess. 

As of the Q1 2014 results, we saw that Sky had 10,732,000 TV customers and added 202,000 more in second quarter. In the previous three months, Sky says it’s added a further 94,000 TV subscribers. 

Even when adjusting for 0.4 per cent churn – apparently the lowest in 11 years – this would put Sky’s TV customer base above the 11 million mark. 

Similarly, Sky has revealed that it’s added 100,000 new broadband customers in the last quarter, which means it’s broadband customer base is somewhere around the 5.53 million mark. 

Sky hasn’t revealed how many of these new customers are taking up the fast FTTC (Fibre to the Cabinet)-based services or how its progressing with its trials of next-gen fibre in York and Basingstoke. The word ‘fibre’ isn’t mentioned even once in the latest set of figures. 

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