Sky has snapped up the rights to show clips of every Premier League game and stream them online across its various digital platforms.
Starting from the 2016/17 season, the three year deal will see clips from each of the 380 games streamed alongside highlights and other ‘in-match content’ on skysports.com.
It’s not been confirmed how Sky TV and Now TV customers will be able to access the clips or if the content through Sky Go, or if the will be available through the Sky Sports Snapchat channel. What has been confirmed is that customers of News UK’s online papers – The Sun, The Times and the Sunday Times – will be able to view the content as part of their subscription.
Related: Sky Sports 4K Ultra HD demo – First impressionsSky Sports Managing Director Barney Francis said: “Sky Sports is the home of the Premier League and this will allow us to offer our customers even more content across mobile and online.
“The way people watch sport is changing rapidly and this agreement ensures Sky Sports will continue to offer the best coverage across TV, mobile, online and social media. However they choose to watch, our customers will have all the defining moments from the Premier League at their fingertips for years to come.”
Sky Sports is showing 116 games throughout the 2015/16 season and will kick things off with Chelsea vs Swansea City on Saturday, August 8. BT Sport has the broadcast rights to 38 games and will begin the season with Manchester United vs Tottenham Hotspur on the same day.
In February, Sky Sports nabbed exclusive rights to 126 games per season from 2016/17 to 2018/19. While Sky has increased its of Premier League coverage, BT has recently announced and unveiled pricing for BT Sport Ultra HD, the UK’s first 4K pay TV sports channel.
Though not every game BT has the rights to show for this season will be shown in 4K, it will be showing the Man United vs Tottenham game and at least one high-profile fixture a week in Ultra HD.
Sky has been extensively involved in trials of 4K co-helming the DTG’s UK UHD Forum, which aims to work on broadcast standards for 4K. Sky has yet to announce when Sky Sports 4K or other Ultra HD content might be launching on its platform.