Sky Sports has confirmed six long-term rights agreements across six different sports including Super League rugby, British & Irish Lions, England overseas cricket, Scottish football, speedway and wrestling.
From 2017 until 2021, Sky will have exclusive broadcast rights for live Super League rugby matches on Sky Sports. Another new long-term contract sees Sky gaining exclusive rights to live coverage of the 2017 British & Irish Lions Tour to New Zealand, including every Test match against the mighty All Blacks.
The deals come as the satellite broadcaster seeks to fight off the threat from rival BT Sport.
Sky Sports managing director Barney Francis said: “Sky Sports had an excellent year in 2013 and we’re looking forward to an outstanding line-up for our customers in 2014.
“These agreements secure even more fantastic live sport for our audience, offering them unrivalled breadth and quality for years to come.”
There is also a seven-year contract for English cricket against New Zealand, including two England winter tours in 2018 and 2020.
The other deals include a four-year deal with the Scottish FA beginning next season for the Scottish Cup, international friendlies and Scottish FA Youth Cup and at least five more years of Elite League speedway starting this April, offering Sky Sports viewers live coverage of 25 meetings a season.
Wrestling fans can watch over 600 hours of content a year from the worldwide leader in sports entertainment including weekly programming and 12 special PPV events a year.
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