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Sky and TalkTalk launch Premier League football on Now TV

Sky and TalkTalk have announced a deal that sees customers able to get their Premier League football fix either with the TalkTalk TV Sky Sports TV Boost bundle or via Now TV. 

The Sky Sports TV Boost costs £30/month and gives viewers access to Sky Sports 1, Sky Sports 2, Sky Sports 3, Sky Sports 4, Sky Sports F1 and Sky Sports News. 

Now TV on TalkTalk TV gives you access to the same channels for £9.99/day.  

Sky and TalkTalk launch Premier League football on Now TV
It’s a game of two halves: Sign up for a monthly subscription or pay per day

More dedicated football fans will probably want to invest in the Sky Sports TV Boost, which you can sign up for on a rolling monthly basis, whereas the Now TV offering is more for casual fans who want to tune in to the occasional game as and when. 

Recent figures from Sky revealed that Now TV’s daily passes are popular whenever there’s a big game on such as Manchester United v Arsenal, which broke previous records for sales of Now TV’s sports passes November 10, 2013. 

The deal will see the Sky Sports channels appearing as separate Now TV channels in the TalkTalk TV guide.  

By selecting a channel from the EPG on the day of a match, you’ll be taken through to a sign up/login page where you can enter your details. Standalone YouView boxes not connected to TalkTalk broadband or BT TV customers with YouView won’t be able to access this. 

Sky channels including Sky 1, Sky Living and Sky Arts will continue to be available on TalkTalk TV alongside Sky Sports and Sky Movies for the next three years. 

Mai Fyfield, group director of strategy and business development, Sky, said: “We’re delighted to have broadened our partnership with TalkTalk through this new agreement. As we embark upon our biggest ever year of entertainment, it allows us to extend the reach of must-see content and further grow our wholesale business. 

“We continue to build strong, mutually-beneficial partnerships that allow us to bring our great channels to even more UK homes.” 

Tristia Harrison, Managing Director, TalkTalk Consumer, added: “This deal further cements TalkTalk’s position as the destination for value-seeking families who want flexible access to great content. We are delighted to have further extended our relationship with Sky.” 

Last November, TalkTalk added Sky Sports and Sky Movies on-demand to its TV offering as a free bonus to subscribers to its sports and movies Boosts. TalkTalk also revealed that it plans to offer on-demand episodes of programmes featured on Sky Entertainment channels at some point in 2014. 


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