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Smart TV: It’s not the Web on TV!

If you’ve used a smart TV then you’ll already have learned something crucial: the best apps aren’t just a matter of putting the internet on a TV screen.

Rob Walk, chief marketing officer of Easel TV, was at the IPTV World Forum 2012 in London to take us through a few apps his team has been working on.

The key message is that TVs don’t come with a keyboard or mouse, so everything has to work through the typical TV remote with simple direction buttons.

There’s also a preview of Easel’s Best of British TV app for independent TV producer All3Media – a title on mildly undermined by including trash TV goldmine The Only Way Is Essex (and it does include Skins and Inspector George Gently as balance).

 

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