Marks & Spencer becomes Samsung’s first connected TV retailer.
The M&S TV app give Smart TV viewers access to the latest high street fashion trends as well as tips on lifestyle, food, fashion and technology.
It’s also got interviews with the stars of M&S adverts, including Twiggy, Jamie Redknapp and Lisa Snowdon.
Guy Kinnell, marketing director for TV, Samsung UK said: “The development of the M&S Smart TV app highlights the popularity of Smart TV as the most immersive and interactive format for consumers.
“The M&S Smart TV App brings new lifestyle content from a trusted consumer brand, as well as giving people a snapshot of how consumers will be able to shop in the future.”
Susan Aubrey-Cound, director for new channels at Marks & Spencer, added: “We’re continually exploring innovative, new ways to engage and interact with our customers.
“This app enables customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels. “
The Marks and Spencer app is now available to download from Samsung’s Smart TV App store.