Gareth Bale has been signed up by BT to promote its new BT Sport channels.
The Welsh International will star in adverts for the pay TV service as well as act as a studio pundit on BT’s Premier League coverage.
The 23-year-old Tottenham Hotspurs player has already scored 25 goals in all competitions this season and the deal will see him act as an ambassador for the next three years. Bale starred in BT’s TV ads in 2010 when the company started selling Sky Sports 1 and Sky Sports 2 to its customers.
Simon Green, Head of BT Sport, said the firm is “thrilled” to have signed up one of world football’s brightest talents as an ambassador for its adverts.
“He has developed into one of the most-admired and coveted players in the Barclays Premier League in recent years,” he said.
“He is also an inspiring role model for young sports fans, who remains dedicated and focused on developing his considerable talent.”
BT Sport has picked up rights to show 38 live games a season from the Barclays Premier League, including 18 of the top picks, BT Sport has also secured the rights to live top tier matches from Serie A in Italy, Ligue 1 in France, Brasileiro in Brazil and Major League Soccer in the USA.
BT’s acquisition of ESPN’s TV channels business in the UK and Ireland will bring the rights to show live games for the FA Cup, Scottish Premier League, Europa League and the German Bundesliga.
BT Sport will also show up to 69 live rugby union games a season from the Aviva Premiership.
In addition, BT has signed a deal with the Women’s Tennis Association (WTA) to show up to 800 hours of live tennis, including the TEB BNP Paribas WTA Championships.