TalkTalk’s latest figures for broadband subscribers show that the company is back to where it was a year ago. Almost.
The total number of TalkTalk broadband subscribers in the UK is now 4,063,000, meaning that it’s just 3,000 subscribers shy of where it was last year, at the lofty heights of 4,066,000.
TalkTalk is turning its fortunes around. In the first quarter of 2012, the ISP shedded almost 200,000 customers and lost a further 4,000 the following quarter. By the third quarter the losing streak had been broken, a change attributed to the new management of Dido Harding, the launch of faster fibre-based broadband services and the launch of TalkTalk TV, the YouView-based TV service.
Read Recombu Digital’s UK Broadband Customer League TableIn the period between January 1 and March 31, TalkTalk added 68,000 customers to its Plus service – which comes with TalkTalk TV included – and 21,000 customers to its fibre broadband services.
This means that 1.2 million customers are not on TalkTalk’s mid-range Plus broadband service and 73,000 TalkTalk customers have signed up for TalkTalk fibre. Over 1 million customers have activated the HomeSafe security suite, with 414,000 new customers making use of the service in the last quarter.
Dido Harding isn’t keen on resting on any laurels though: “We will continue to invest in growth and remain confident that having more customers who buy more products and who stay with us longer, puts us firmly on track to achieve our medium term financial targets.”
TalkTalk TV has also been a key driver in growth. TalkTalk says it’s adding 12,000 TalkTalk TV customers every week and now has close to quarter of a million subscribers (230,000).