TalkTalk has added hundreds of new on-demand movies, including American Hustle and 12 Years a Slave, to is Essentials TV and Plus TV services.
Thanks to dealstruck with on-demand service provider FilmFlex, hundreds more titles will now be available to rent the same day as the DVDs hit the shelves.
The deal, which takes effect immediately, includes titles from major Hollywood studios including Universal Pictures and Sony Pictures Entertainment plus leading independents such as Entertainment One Films and StudioCanal.
New titles coming to TalkTalk as part of the deal include Anchorman 2: The Legend Continues, 12 Years a Slave, Dallas Buyers Club and American Hustle.
Tristia Harrison, managing director for TalkTalk Consumer said: “YouView from TalkTalk is Britain’s fastest growing TV business and is fast becoming a destination for family entertainment.”
“We have big ambitions for the service and continue to develop and enhance our offering to give our customers even more of the TV and films they love, all at a great TalkTalk price. This partnership with the movie specialist expertise of FilmFlex will help take us to the next level and gives our TV customers even more of the best content.”
Currently, rental titles can be watched over a 48 hour on a TalkTalk TV box. TalkTalk has mentioned plans to let customers watch on mobile devices. Whether this will be on the current TalkTalk TV app – currently Android-only and in beta – or on a separate dedicated TalkTalk Box Office app remains to be seen.
Earlier this year pay TV rivals BT launched a download to own movie rental service for customers with YouView-based BT TV boxes. More recently, Sky launched Buy & Keep, a similar download to own service that also sends you a physical DVD copy of your purchases in the post – kind of like a reverse Ultraviolet.
As well as expanding its on-demand movies offering, TalkTalk also added more Sky channels to its Plus TV service on April 5.