Tesco’s Clubcard TV has called in the fuzz, specifically Miss Marple, Inspector Morse and many other classic ITV crime dramas.
The agreement signed with ITV sees the aforementioned silver-hair sleuths rubbing shoulders with the likes of Cracker, Above Suspicion, Lewis and Prime Suspect today. Clubcard TV, which is free and exclusive to Tesco Clubcard holders, has snapped up over 160 TV episodes from ITV.
As well as busy line-up of criminal activity, there’s also classic ITV drama in the form of The Darling Buds of May and Cold Feet and there’s a healthy serving of cookery shows too, including Hell’s Kitchen USA, Britain’s Best Dish, Eat Yourself Slim with Rosemary, Great British Food and Marco’s Great British Feast. Perfect if you want some coq au vin to go with your viscera.
Read Recombu Digital’s guide to Blinkbox and Tesco Clubcard TVScott Deutrom, MD of Clubcard TV, said: “It’s great news for fans of quality drama that some of ITV’s best loved shows are coming to Clubcard TV. This is a significant new deal for us as many of the shows added will appeal to our heartland audience.”
The ITV deal follows Clubcard TV securing content from the likes of Aardman, Endemol and Warner Bros.
Neale Dennett, Controller Pay and Distribution at ITV, said: “We are committed to producing and distributing the highest quality content across commercially viable platforms. We are delighted that this deal with Tesco extends opportunities for ITV viewers to access our content in new and diverse ways.”
ITV’s own ITV Player service is free to watch and like Clubcard TV is ad-supported. Unlike Clubcard TV, you don’t have to be a Clubcard holder to watch any programmes and you can also pay to download programmes to watch offline. Right now you can only di this via the web-based ITV Player, but there are plans to bring this to other platforms including YouView, tablets and phones.