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The Cloud adds free headlines, sports news and travel info at hotspots

Sky’s The Cloud WiFi network will provide free headline news from Sky News and Sky Sports News plus travel information at 53 UK transport hubs this summer.

The service will launch on June 15 at London Euston station and roll out to stations operated by Network Rail, First Great Western, London Overground and Glasgow Subway.

Users won’t need to log in to The Cloud to access the news and information portal, which will be part of the station operators’ front page if they connect to the station hotspot.

The Cloud sur le train

Sky News and Sky Sports News will include leading news stories, images and video footage, with travel news including an up-to-the-minute Tube departure board, a TfL journey planner, plus information on service disruptions.

Vince Russell, managing director of The Cloud, said: “We know that people value being able to keep up to date with the latest breaking news and sports stories and this service allows free access to all users whether waiting for a train or simply enjoying a coffee in the station.

“The ability to get up to date travel information in the palm of your hand will also greatly enhance customers travelling experience.

“This is the first in a number of new services we’re working on to enhance the WiFi experience for our users so we’re looking forward to announcing further innovations over the coming months.”

The Cloud’s free portal will include advertising, with tax-beating pasty provider Gregg’s first to place themselves in the 10,000 hotspots, which are passed by four million people a day.

According to Sky Broadband, more than 40 per cent of Britons use a WiFi hotspot at least once a month, and a quarter of us use them every week.

More than half of hotspot use is to check email, followed by a third of users either killing time or connecting for fun and entertainment.

Shopping is a key use of WiFi, with around 15 per cent signing into a hotspot either while shopping or to research future purchases – and one in five going online to pass the time while the other half shops.

A quarter of WiFi users can’t stay away from checking the headlines and sports scores, and a smart-working 17 per cent use hotspots for work purposes while they’re out and about. 

All of The Cloud’s hotspots now support 5GHz WiFi N with a potential top speed of 300Mbps, and full access is free to Sky unlimited broadband users.

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