Around 14,000 Virgin Media TiVo boxes are being installed every week, but that hasn’t stemmed an overall trickle of TV customer losses.
The cable TV provider added 155,000 TiVo homes from March to June this year to reach a total of 1.7 million – 44 per cent of all its TV subscribers.
Virgin’s total TV homes fell by 16,300 in the same three months to 3.77m, as students cancelled short term contracts, adding to an overall loss of 7,600 since June 2012.
Read more about Recombu Digital’s UK TV Customer League TableBut Virgin’s remaining TV subscribers are worth more than ever, with 88 per cent now paying for higher tiers instead of the basic package – 131,000 more than last summer.
Tom Mockridge, Virgin Media’s chief executive officer, said: “In this past year we’ve also added TiVo subscribers at an average of almost 14,000 each week and already 44 per cent of all our TV customers are paying extra for what we believe is the best way to watch television.
“Taking that experience onto other devices and out of the home, Virgin TV Anywhere now offers more channels to watch online than any other UK pay-TV company. Together these services are transforming how people expect to be entertained.
“In what is a competitive market, there’s clearly emerging recognition of the benefits of faster broadband and advanced television. As part of the world’s largest international cable company, we are well positioned to take advantage of these opportunities and meet the growing demand for digital.”
Virgin now has 3.2m subscribers taking broadband, phone and TV, around two thirds of all of its customers.
Of these, 41 per cent have taken one of the Collections bundles launched in March 2012, which combine superfast broadband (30 Mbps and above), phone and TiVo TV. Virgin said the mid-tier Essentials and Premiere Collections remain the most popular.