Virgin Media’s latest financial results show that appetite for superfast broadband continues to grow, with 4.4 million customers now taking fibre-optic cable.
More customers than ever are feeling the need for speed – over a third of Virgin Media customers are now getting 60Mbps or faster, representing a growth of 27 per cent from a year ago.
But as interest in headline-grabbing speeds increases, numbers of Virgin’s legacy ADSL service – National Broadband – continue to fall, as rumours of a possible sell-off emerge.
The number of customers taking last-gen ADSL broadband from Virgin has dropped from 134,800 three months ago to 120,400. Overall, Virgin Media added 40,100 new broadband customers in the last three months. The total number of subscribers taking cable broadband from Virgin Media is 4,415,800.
This sees the cable ISP hover around the 4.5 million mark (4,536,200 in total) keeping it firmly in third place in the league table.
Tom Mockridge, Virgin Media’s chief executive officer, said: “Virgin Media’s unrivalled network provides people with the speed and capacity they need to keep up with their busy lives. The number of customers connecting at least five devices to their home broadband has doubled in the past year and we have seen peak internet use soar 60 per cent in that time.
“More than a third of our customers have already chosen 60Mbps broadband or above, speeds that are five times faster than the national average and are otherwise unobtainable across much of the country.”
The spike in peak internet traffic justifies Virgin Media’s decision to start rolling out faster speeds across its network, which now covers 12,572,000 UK premises. This will see the top download speeds of its three consumer packages jump to 50Mbps, 100Mbps and 152Mbps up from 30Mbps, 60Mbps and 120Mbps.
Virgin Media aims to have the majority of homes able to order the new services by the end of 2014 though the best way to find out is to enter your postcode into Virgin’s own coverage checker. Recently, Virgin Media announced that thousands of customers in Cardiff and Swansea has been turbo-charged