To celebrate 80 years of Penguin Books, the iconic British publisher has teamed up with TfL and Virgin Media that’ll see London Underground passengers able to read extracts of upcoming and published books.
When accessing Virgin Media’s WiFi portal on the tube this summer, travellers and commuters will be able to access the summerofpenguin.com mobile site and skim through entries from Harper Lee, Terry Pratchett, John Cleese and Yotam Ottolenghi.
Content available from launch includes extracts from Stephen Fry’s latest memoir More Fool Me and Emma Healey’s Costa Book Award-winning debut Elizabeth Is Missing as well as an amusing collection of similes culled from Raymond Chandler’s notebooks.
Gregor McNeil, Managing Director Virgin Media Consumer, said: “We’ve helped millions of people get online from the Underground so it’s great to see our brilliant network being used in this innovative way.
“We’re sure the Summer of Penguin will open more people’s eyes to the benefits of the Tube WiFi network.”
Virgin Media WiFi is available at 150 London Underground stations. Earlier this month, Highbury & Islington became the latest station to get kitted out with access points, extending the reach of WiFi on the tube.
WiFi on the London Underground is free to Virgin Media, Virgin Mobile, EE, O2, Three and Vodafone customers. When you’re underground and within range of an access point, you’ll see ‘Virgin Media WiFi’ appear in your device’s WiFi settings page. Connect to this, open your browser and follow the on-screen instructions to get connected.
You can find out which Underground stations in London have free WiFi by checking out TfL’s site here.
For some reason, you can’t use the new Penguin minisite to find out where all of London’s bookshops are. Luckily for you, we’ve created this bespoke Google Maps link that’ll let you plot your next journey, should you want to pick up a copy of The Big Sleep or The Colour of Magic once your literary appetite has been whetted. You’re welcome.