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Virgin Media predicts another NTA win for Ant and Dec

Ant and Dec look set to scoop up another National Television Award, accoriding to research carried out by Virgin Media.

The cable company has analysed viewing figures; social media engagement and sentiment to figure out possible winners of the awards.

Its Hotlist has predicted that I’m a Celebrity hosts will be crowned the nations favourite Entertainment Presenters for the 13th year running.There are also predicted wins for Miranda Hart for her sitcom Miranda in the Comedy category, inching out Mrs. Brown’s Boys.

The Hotlist predicts that Christmas Day’s Doctor Who special and the unveiling of Peter Capaldi as the 12th Doctor is set to steal the show in the Drama category from ITV rivals Downton Abbey and Broadchurch.

There are predictions that Strictly Come Dancing will edge out both Britain’s Got Talent and X Factor, disappointing Simon Cowell in the Talent category.

There is also a rivalry between two very different audiences in the Factual Entertainment category with The Great British Bake Off taking on Top Gear. The Hotlist suggests that both shows are tied (both on 8.00) at the moment meaning those last few hours voting will mean everything.

For the soaps, it looks like Emmerdale could finally end the dominance of rivals Eastenders and Coronation Street to bag its first  NTA win since Anna Brecon’s Newcomer award in 1998.

The Hotlist predicts winners by taking into consideration three different ways of interacting with TV programmes: viewing the show (whether it’s live or on-demand), engaging with the show socially (engagement) and passionately talking about the show proactively (sentiment). All three factors are weighted equally to create a figure out of ten. Sources include live viewing figures, Virgin Media On Demand, Facebook, Twitter and YouTube.

Image: Flickr/Mikey


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