Virgin Media has announced the launch of a new Premier Sports channel which will bring live Rugby League World Cup action to subscribers screens.
The new channel is the exclusive home to all 28 World Cup games and through 2013 the channel will be free.
Next year, Virgin Media will offer the Premier Sports channel on a subscription basis, but pricing details have yet to be announced. It’s possible that the company could bundle this channel along with Sky and BT’s sport offerings, but there’s no further details on this just yet.
The new channel is available to watch on Virgin TV (channel 551) and on the remote streaming service Virgin TV Anywhere.
Stephane David, executive director of content at Virgin Media said: “Sports fans across Great Britain are looking forward to the Rugby League World Cup so we’re delighted to be adding Premier Sports to our TV line up and making it available to all our TV customers at no extra cost.
“Premier Sports joins an unrivalled line up of sports content including Sky Sports and BT Sport on Virgin TV, meaning our customers can catch every goal or game-changing try across any of the major UK sports channels.”
In addition to its coverage of the Rugby League World Cup, Premier Sports will also broadcast over a thousand live events every year, including coverage of NHL, NRL, NASCAR Sprint Cup and GAA games and races.
Richard Sweeney, general manager of Premier Sports added, “We are delighted to be able to launch on Virgin Media with the most complete coverage of the Rugby League World Cup that forms part of a golden generation of sports events taking place in Great Britain.
“The channel has built up a loyal following of Rugby League fans over the last three years and we are thrilled to finally be able to offer this and much more to Virgin Media customers.”
You can currently get Premier Sports on Sky for £9.99/month with a minimum 2 month committment plus a one-off £10 connection fee. There’s also the option of paying £35 up front for 12 month’s season pass, saving you nearly £80.