Virgin Media cheerfully announced this morning that 1 million Britons are now tuning in to Virgin Media TiVo.
In traditional ‘millionth customer’ fare, the celeb-happy Virgin Media arranged a surprise for its millionth TiVo customer. Martin Kemp of EastEnders fame handed over a limited edition gold Virgin Media TiVo box, in reference to the Spandau Ballet classic.
Mrs Christine Ward, age 60 of Eastcote Avenue, Nottingham said: “I’d been nagging Allan for ages to get TiVo but little did I know it would come complete with Martin Kemp! I’ve been a huge fan of Martin for years now so to have him arrive on my doorstep was incredible – it has been an amazing day! We feel very lucky with our new TV and can’t wait to get to get watching and using all the TiVo services.”
Christine and Allan Ward were also spoilt with a new HD Ready 3D TV; just in time for the London 2012 Olympics which Virgin Media will be broadcasting in 3D.
As well as their new TiVo service, Mr and Mrs Ward were treated to a full-scale red carpet surprise, with Kemp arriving in a limo rather than the usual engineer’s van, ready to get to work installing TiVo.
Cindy Rose, Virgin Media’s executive director of digital entertainment, said; “Reaching one million customers for our TiVo service in such a short time is a huge milestone for Virgin Media and celebrating it with our customers felt right. Being able to present Mr and Mrs Ward with a golden TiVo box and their favourite TV personality as well as a new television was a real pleasure.”
Virgin Media added 262,000 new customers to Virgin Media TiVo in the last quarter, officially making it the fastest growing pay TV service in the market.