Virgin Media has unveiled the latest TV channel to line cable line-up, Ginx TV.
It claims the service is the “the world’s only international television channel dedicated to video gaming culture”
Ginx TV targets video gaming from handhelds, through consoles to PC gaming. Virgin Media pay TV customers can now watch Ginx TV’s 12 gaming oriented series including its flagship show, The Blurb; Planet of the Apps which looks at mobile gaming; and The Ginx TV Vault which covers retro games.
The channel also features shows dedicated to sports, role-play and racing genres amongst others.
“We are over the moon to be launching Ginx TV with Virgin Media in our home market,” said chief executive Michiel Bakker.
“The UK is the fifth largest video gaming market in the world. One in three people describe themselves as gamers and half of UK households have at least one console,” he said.
Bakker added that video gaming is now a massively mainstream leisure activity. “It is fantastic that we are able to bring our full channel to TV screens in the UK for the first time. Our shows highlight the latest games and provide news, reviews and behind the scenes insights for fans of videogames. We hope they resonate with our new UK viewers,” he said.
Nick Forward, director of TV at Virgin Media, said: “We’re pleased to be the first in the UK to launch Ginx TV. Gaming is an important part of life for many of our superfast broadband and TV customers, so we’re sure that Ginx TV will go down a storm – it’s great to get quality video game shows back on the TV schedule.”
Ginx TV was launched recently in Poland, the Netherlands, Romania, Croatia and the Middle East before appearing in the UK through Virgin Media.
All the programmes are produced in the UK and available to Virgin TV customers on channel 286.