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Virgin puts Sky Sports F1 channel in pole position

Virgin Media has confirmed that Sky Sports F1 will join its roster when it launches in March, with an interactive app in the pipeline for TiVo.

Sky Sports F1 launches with the first Grand Prix of the season on March 16, from Melbourne, Australia.

Virgin Media Sky Sports F1 Channel Launch

The channel will be part of Virgin’s Sky Sports package, alongside Sky Sports 1 – 4, but it will only be available in standard definition at launch on Virgin (but in HD on Sky).

It will be dedicated to comprehensive reporting of the world’s most prestigious and popular motorsport series, including live coverage of every race, practice, and qualifying session.

Virgin said Sky is also working to develop interactive services for Sky Sports F1 viewers on the Virgin Media platform.


Cindy Rose, executive director of digital entertainment at Virgin Media, said: “We’re delighted to be able to offer this new channel right from the off as it’s certain to be an exciting Formula 1 season with a record number of races and six former or current world champions racing for the title.”

All 20 Formula 1 Grand Prix races will be live and uninterrupted on Sky Sports F1, with the BBC sharing live coverage of 10 races.

F1 GP winner Martin Brundle will lead the presentation, with David Croft, Georgie Thompson, Ted Kravitz, Simon Lazenby, Natalie Pinkham and Steve Rider bringing viewers all the news, views and live action.

Sky HD and Sky Sports subscribers will also have exclusive access to a high definition version of the channel. 

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