Virgin broadband users in Newcastle, Ashford, Ipswich, Dundee, Belfast and Cambridge are among the first to see their broadband speeds doubled from this week.
March and April will see 1.5million Virgin customers get faster broadband as the 18-month upgrade programme begins.
Subscribers to Virgin Media’s current 10Mb, 20Mb, 30Mb and 50Mb services will see their speeds at least doubled, with 100Mb customers seeing an increase to 120Mb whilst also receiving a price reduction.
Jon James, executive director of broadband at Virgin Media said: “Virgin Media has driven broadband development in the UK and we’re delighted to be boosting our customers’ broadband speeds once again.
“Following our Double Speeds programme, all of our customers will be ‘superfast’ as standard and ready to access a new breed of high bandwidth entertainment services.
“By continuing to give our customers faster speeds and greater value services, we’re committed to providing our customers the best broadband in the UK.”
Customers can check when their area will be upgraded online through www.virginmedia.com/doublespeed.