Virgin Media’s planned expansion, to cover 100,000 more properties in east London has cleared the half-way mark.
Over 50,000 homes and firms in East Ham, Stratford, Bow, Poplar and Stepney can now access the company’s wares, which provide top download speeds of 152Mbps. The remaining properties earmarked for superfast broadband due to be reached in the coming months.
Non-London folks feeling left out should note that Virgin Media has also recently announced ‘Project Lightning’, an ambitious plan to bring superfast cable broadband to a further 4 million UK premises.
Perhaps taking a leaf out of Hyperoptic and Gigaclear’s books, Virgin Media is asking folks to help determine where they dig next; families and businesses are being asked to register their interest with Virgin now.
While demand will help the cable company decide which areas to target first, it should be noted that in most cases, Virgin Media is looking to fill in gaps in its existing footprint. That said, if there’s sufficient demand, there’s nothing to stop Virgin going off the beaten track, as it’s done in the past.
Virgin Media’s expansion should be music to the ears of beleaguered Tech City firms who have been moaning about insufficient broadband access. Despite availability of leased lines and a government voucher scheme aimed specifically at small-medium businesses start-ups in the east London hub claim that they’re being poorly served.
Labour’s Emily Thornberry, MP for Islington South and Finsbury, recently took BT to task about the lack superfast broadband in the area, perhaps conveniently ignoring the Super Connected Cities scheme, which Conservative MP and culture secretary Sajid Javid has been urging firms to make use of.