Sky has started trial of a new hashtag tool – #watchonSky – that allows you to set up recordings or launch Sky Go by clicking on icons in Sky’s tweets.
Twitter users who see #WatchOnSky in Tweets from Sky can expand the Tweet and tap on an icons for either playing the show on Sky Go or to make their Sky+HD box record it.
The launch of #WatchOnSky marks the first time that a British broadcaster has created a service which lets users access live TV and set recordings via their Twitter timeline, using the new Twitter Cards function.
Luke Bradley-Jones, brand director for TV products at Sky said: “#WatchOnSky is another brilliantly simple way for our customers to find and watch the shows everyone is talking about.
“By simply clicking on a Tweet, customers can either instantly watch live TV or record shows for later. It’s all part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments.”
#WatchOnSky will appear across Sky’s Twitter feeds including @SkyHD and @SkyAtlantic for key shows, sporting events and movies on Sky. The functionality was developed in-house by Sky for Twitter.
The new service builds on the Sky Go and Sky+ apps that give Sky TV customers more control of their TV viewing, but you don’t need the Sky+ app to send #watchonSky requests to your Sky+HD box.
The Sky+ app lets customers flick through hundreds of channels and record upcoming shows, as well as browse through thousands of hours of on demand TV and movies to download to their Sky+HD box.
Sky Go lets customers watch up to 54 channels on their mobile devices – the widest selection of channels available on the move from any provider in the UK.
Twitter Cards were introduced to the shouty-man-in-the-pub simulator in February, and allow users to include photos, videos, songs and apps with their tweets, using invisible tags which link to web pages.