Following an inundation of memes about the appearance of the Xbox Series X, Microsoft has joined in on the joke and will release a real mini-fridge lookalike.
If you can’t beat them, join them. That’s the strategy Microsoft adopted as soon as they proudly released their next-generation Xbox Series X console, only to hear the whole internet ignore the cutting-edge specifications in favour of immediately comparing it’s upright boxy stature to a refrigerator.
Now, the brand has even gone so far as to make a real fridge in the shape of its flagship console, following a Twitter contest won by fans of the games system.
Announced at the E3 video games conference, Microsoft has said that the mini-fridge will be available starting from this year’s holiday season (around December), and seems about large enough to fit a few soft drinks.
The product’s official release comes in the wake of a Twitter campaign named #BestOfTweets, which pitted various corporate communications accounts against each other:
15 matchups.— Twitter Marketing (@TwitterMktg) April 2, 2021
1 champion. @Xbox getting Gaming Twitter to secure the W? The ultimate power move.
Congrats on being crowned the first-ever #BestOfTweets Brand Bracket champ! pic.twitter.com/1YgU2ZNXKI
Xbox triumphed over Skittles in the final round by dint of promising to release an Xbox Series X themed fridge, so it was only a matter of time before we saw it come to life.
Related: Best Console
Some diehard fans are excited by the prospect of owning a fridge in the image of their beloved console, and there’ a chance that the product could become a coveted collector’s item in years to come, but critics are wondering whether Microsoft has achieved the impossible and made a fridge that isn’t cool. Arguably, the Microsoft’s desperation to ridicule its own product for attention with a joke that isn’t really that funny doesn’t speak particularly highly of its confidence vis-à-vis the PS5.
So what’s your opinion of the cooler shaped like a console? Let us know in the poll below.