Following Amazon’s launch of its own (Android phone-based) Appstore in the US, Apple is said to be suing the online shopping giant over its now rather ubiquitous naming.
The term app is now broadly used across all phones when describing those clever applications and widgets that make your smartphone so… smart.
Apple said in their complaint that: “Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile-software developer program.”
Apple is already following a similar struggle against Microsoft, and its shopping portal for purchasing mobile applications. (Doesn’t exactly roll off the tongue, does it?)
Bloomberg also reported that Apple had asked Amazon previously to avoid using a similar term when selling apps through its own store.
Although the app store isn’t currently available just yet in the UK, the Amazon app store will have (temporary) exclusive selling rights on the latest Angry Birds saga, Rio. And even better, it’s free- an Android phone user’s favourite price.
If you’d like, you can make out a foggy outline of what the shop should look like through some copy, pasting and Google cache magic.
Expect the store to act like buying books from Amazon’s Kindle bookstore. Apps are categorised, and like the Android Market, it’s all available through your web-browser.