Amazon just dropped a bit of a bombshell in Amazon Underground, which offers up paid apps and in-app purchases, absolutely free.
Looking for a way to better entice Android users into the world of Amazon’s own Appstore, the company has just launched Amazon Underground, a new mobile app and online category offering up the already much-loved free apps it’s already known for, but with the added value of any in-app purchases thrown in too.
In essence Amazon is compensating developers for apps featured on Underground with the money they would have made from in-app purchases. The amount of payment is dictated by the number of hours users use/play a specific app, not unlike how music services such as Spotify pay artists based on minutes of music streamed.
Coincidentally Amazon is retiring its ‘free app of the day offering’ and placing all of its free applications within Underground. Apps are organised into familiar categories
How to get Amazon Underground
Presently Android users interested in gaining access to Amazon Underground will need to jump into their device’s settings menu, head to the security section and allow unknown sources. Then head to your device’s web browser and open amazon.co.uk/underground, where you’ll then be prompted to accept and download the necessary .APK file. When the file has downloaded, install it, open it and sign in with your standard Amazon account details.
Once you’re signed into Amazon Underground, tap the menu icon in the top left, unfurl the Apps & Games sub-menu and then tap on Underground Apps & Games. You’ll then find all the new offerings from Amazon Underground, each marked with an Actually Free ribbon over the corner of their icon.
Within five minutes we’d already downloaded popular titles like Goat Simulator, Threes and yes, even Farming Simulator, all of which came with their respective in-app extras free of charge.
No word yet on whether Amazon plans to extend Underground to its iOS or Windows Phone-toting fans, but presently Android users along with Kindle Fire and Fire Phone owners can make the most of this impressive new service.