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Android phones come top in the UK

Smartphones powered by Google’s Android have knocked the iPhone from its top spot, according to research by digital banking company, Intelligent Environments. (Who?)

They say that 28% smartphone users are now Android, followed by 26% on an iPhone and 14% using a BlackBerry.

IE say that Android users are the most likely to use their phone with maps and other travel apps, 34% rate this in the top three app, though which app they’re talking about is unclear.

63% of iPhone users rank social networking, while 48% put games into their top three apps

18% of iPhone users are said to spend more than four hours on their phone each day, compared with just 4% of both Android and BlackBerry users.

According to PA, James Richards, director of mobile at Intelligent Environments, said that: “The top three mobile platforms in the UK certainly seem to attract different personalities.

“It’s fair to say that iPhone and BlackBerry have strong identities, but given that Android is on a number of handsets, we are clearly seeing more of a mixed user base.

“Perhaps we will see the telecoms industry of the future tailoring their apps and services further to suit the variety of demands being placed on the mobile.”

Perhaps, James? We’d say most definitely.

We’re trying to get in contact with Intelligent Environments, to get some more info and some clarification on this research.


Source: Press Association


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