The Budweiser Man Of The Match app usually follows Ronseal’s no-nonsense approach, allowing football fans to (you guessed it) vote for man of the match.
Thanks to some augmented reality jiggery pokery it can now also make football fans’ dreams come true.
A bold claim, you might say. However, most football fans can only dream about seeing their team lift the FA Cup. A massive 763 clubs did start the 2011-2012 competition and only four are left, after all.
So if you’re not a fan of Liverpool, Everton, Tottenham or Chelsea – who go head to head this weekend in the FA Cup semi-finals – how can you make that dream come true? Two words: beer mats.
Smartphone and tablet users can just point their device at Budweiser beer mats to see The FA Cup magically appear in 3D, custom created with the official trophy.
The app uses Aurasma’s AR technology to allow fans to get their hands on the trophy. So if any Arsenal fans are reading you can thank Tottenham’s shirt sponsor for your first piece of silverware since 2005.
The free Budweiser Man Of The Match app also allows users to browse upcoming fixtures and access match stats in real time and is available to consumers aged 18 and above.