Next week sees London Fashion Week hit the capital. But while mere mortals might not actually be there to as stick thin supermodels prance down catwalks, watched by impeccably groomed fashion editors, celebrities and wannabes, this excellent app from Topshop lets you be part of the fashion circus
In a world first, Topshop is bringing fashion week to your front room, by streaming a selection of live shows to via the newly updated iPhone app. Between Sunday 19th and Tuesday 27th February, seven catwalk shows will be available to watch live, including: Topshop Unique, Mary Katrantzou, Meadham Kirchhoff, Peter Pilotto, Louise Gray and Michael Van Der Ha.
QR codes in shop windows, in the Topshop Fashion Week newspaper, on tags of NEWGEN T-shirts will unlock extra content accessed via the apps QR code reader. The app also includes a short film by Nick Knight with supermodel Karlie Kloss (right).
The app isn’t just about London Fashion Week. It’s also a portable Topshop catalogue showcasing the stores’ extensive collection of clothes, shoes, accessories and make up, with 300 new products being added each week.
Of course, because Topshop is the most famous fashion shop on the high street the choice is extensive and exhausting. Want a dress? Choose from: Going Out, Shift, Fit&Flare, Bodycon, Maxi & Midi, Shirt, Knitted, Dress-up and Brands. Narrow it down further by selecting the size, colour and price (see below). Each item has several photographs. If you want a closer look – say at some beading or a hemline – by using pinch to zoom, you can get an exceptionally close look without the item becoming blurred.
See something you like, select the size and you can then either either add it to ‘My Bag’ to get it delivered or alternatively you can check its availability in store. Although because there are so many items on the app, don’t expect to find them all in your local store. Several items we found all were only available at the flagship Oxford Circus branch.
Elsewhere there’s a blog with insider information and it’s easy to post items you like to Facebook and Twitter or email them to a friend.
Topshop is an excellent app for anyone interested in fashion – especially if you’ve an aversion to shops. Despite containing lot of information there, the design is simple so it’s very easy to navigate and the wealth of items available is staggering. We had a few issues with the app crashing and taking a long time to load, otherwise Topshop is one of the best shopping apps we’ve seen.