Apple launched its Pandora rival, iTunes Radio, earlier this year, but the service has been limited to the United States so far. Bloomberg reports, however, that the company will soon expand the music streaming service to additional countries, including the UK.
The publication says that Apple plans to launch iTunes Radio in the UK, Canada, Australia, and New Zealand sometime in early 2014. If Apple follows through on the timeframe, then it will beat Pandora to several key markets.
iTunes Radio is included as part of an iTunes Match subscription in the United States. For £22 a year, Apple will store your music library on its servers so that it can easily be streaming to iOS devices. Anything matched from your local library doesn’t need to be uploaded either – Apple will automatically make a higher quality version available in the cloud.