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Apple Store 2.0 update hits: Buy Apple stuff on your iPhone, pick up in store, US-only for now

Last week we got to see Simply Tap, a new code-based app that allows you to buy high street items on your iOS or Android phone.

Though you’re somewhat limited in terms of what you can actually buy with Simply Tap right now, we love the idea. Once more merchants sign up and Simply Tap enables image recognition and QR code scanning, we think it could take off.

With the latest update to Apple’s own Apple Store app, you get something of a similar service, albeit one that only allows you to purchase Apple goods and accessories (i.e iPads and cables) and have them delivered straight to your door.

With the new version of Apple Store (2.0), you’ve now got the ability to scan barcodes of products in Apple stores with EasyPay, and pay for them there and then. This effectively turns your iPhone 4 or 4S into a portable, self-service checkout.

Using the new Personal Pickup service, you’ll also be able to buy stuff the app and choose to pick up your order at any Apple Retail Store, with most orders available for collection within the hour.

The catch? Well for us tea-sucking limeys, the service is a US-only deal, at least for the time being. We’ve asked Apple if this is something it’s considering bring over to the UK; we’ve not heard back yet.

Failing that, you can still use the Apple Store app to purchase items directly from the in-app catalogue and have them delivered to your home. As with products purchased from Apple’s online store, you’ve got the option of gift-wrapping and getting items engraved for that personal touch. Good to know, what with (whisper it) Christmas just round the corner.