Although Apple has already unveiled its upcoming Watch, the Cupertino company apparently has another Watch event planned for March, ahead of an April UK launch.
Invites were sent out by Apple yesterday, calling tech journos to the Yerba Buena Center for the Arts in San Francisco on 9th March, with the tagline ‘Spring Forward’.
It’s no great surprise that the event is still shrouded in mystery, that being Apple’s usual MO, but the ‘Spring Forward’ reference is an obvious reference towards time, not to mention that the event is being held one day after the clocks go forward for US Daylight Savings Time.
The Apple Watch was showcased at the launch of the iPhone 6 and 6 Plus last September, with various colour options on display, but full spec and pricing details are yet to be announced.
Apple devotees will have been waiting with baited breath for the final reveal of the company’s first timepiece, with many expecting the device to launch last year. That date was nixed though, ostensibly due to reported battery issues with the device, and was followed by a vague ‘early 2015’ confirmation from Cupertino instead.
At the Apple Watch launch, CEO Tim Cook said: “Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad. And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”
Design guru for Apple, Jony Ive, added “It blurs the boundary between physical object and user interface. We’ve created an entire range of products that enable unparalleled personalisation.”
Whether the event will be focused solely on the Apple Watch is anyone’s guess, as there’s a strong feeling that Apple could also announce a 12-inch Macbook Air with Retina display, as well as updated versions of the 11 and 13-inch Macbook Air.
Either way, we still think that Apple could have a battle on its hands to get users to fork out for the first-gen Watch. Fans will be on it like a hungry dog on steak, but for others the wearable ship may have already sailed.
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