All Sections

Apple Watch might not hit UK until spring 2015

Fans of the highly anticipated Apple Watch will have to wait until spring next year to rock the device, according to one of Apple’s Senior VPs.

Until now it was believed that the Apple Watch was on-track for an ‘early 2015’ release and Apple’s website still insists it is, but the meaning of ‘early’ is obviously rather broad for Cupertino’s best and brightest, because the device will not be launching before Chinese New Year (February 19th) and could be as late as June.

Senior VP of Retail and Online Stores, Angela Ahrendts, outlined Apple’s plans during a video message intended for retail staff. 9to5Mac managed to get its mitts on a transcript of the message, during which Ahrendts stated “we’re sprinting a marathon right now, and it’s not going to stop. Right? We’re going into the holidays, we’ll go into Chinese New Year, and then we’ve got a new watch launch coming in the spring.”

The fact that the Apple Watch has been apparently delayed again is surprising. The device was first ear-marked for an autumn 2014 launch, putting it into the hands of consumers around about now, but unconfirmed issues put a halt to the ambitious plan.

It’s believed that this latest delay is due to Apple ironing out issues with the watch’s battery life. Personally, we’re happy for any issues to be sorted out before release, even if it means a slight delay – better that than release a glitchy product at a premium price, then sort out the issues for the inevitable sequel, thus effectively charging fans twice.

News that the Apple Watch won’t be released until spring 2015 should be music to the ears of executives from Google, Samsung and Sony (among others) though it’s not known how their individual products will fare when faced with the not inconsiderable onslaught of Apple’s wearable.

Will you be holding on for the Apple Watch, or buying one from a competitor sooner? Let us know in the comments below.