By way of the Wall Street Journal, people familiar with the matter (it wouldn’t make much sense if it were anyone else, would it?) are claiming that Apple is pushing for a combined 85 to 90 million unit production run of its star 2015 smartphone by the end of the year, which like last year’s offering is expected to arrive in a 4.7-inch and a 5.5-inch flavour, both of which will offer the same respective screen resolutions as the current models.
Despite the anticipated changes solely affecting internal hardware, we’re led to believe that Apple is expecting even higher sales figures than with last year’s iPhones, which arguably marked the biggest departure from the iPhone formula for some years by entering the large-screened phone market.
Across both variants, Apple reportedly requested an initial production run of ‘just’ 70 to 80 million iPhone 6 and 6 Plus handsets, but by the time the first half of its fiscal year was over it had shifted somewhere in the region of 135.6 million iPhones, a 43 per cent rise on sales from the previous year.
Naturally the WSJ’s attempts to ask Apple for comment directly were met with the same response they could have expected from a brick wall, that is to say, nowt.
Whilst the improved hardware of the iPhone 6s is rumoured to consist of a faster Qualcomm-based 4G LTE chip, improved NFC and TouchID capabilities, and the addition of Force Touch which has already featured in the company’s latest MacBooks and the much talked about Apple Watch, the only external difference is the possibility of a new colourway alongside the existing silver, gold and Space Grey variants.
Naturally we’re keeping our eyes locked on Apple’s expected September launch window to find out anything more concrete surrounding the 6s, but if Apple’s estimations are anything to go by, it’s going to be good.