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Are we too lazy to get the best mobile phone deal?

Despite precarious financial circumstances only 7% of Brits will change mobile phone network in order to get the best deal.

New research by Recombu reveals this is despite over three quarters (76%) of people claiming that price is the most important factor when choosing a new mobile phone.

But it’s clear many of us are keen to understand more about how much we should be paying for our mobile phones, with over a third (35%) of the 2000 people• polled admitting to spend around two weeks researching deals.

Interestingly when choosing a new mobile phone, after price, the most important factor was the number of minutes/texts (49%), followed by contract length (28%). Despite increasing awareness of brands like Samsung and Apple, phone brand was just 21%. 

  1. Price 76%
  2. Number minutes/texts 49%
  3. Phone brand 21%
  4. Contract length 28%
  5. Network coverage 26%

The economic downturn is making it even more important for people to get the most from their money on items like mobile phones, so it’s really surprising to see that so few consumers are changing network get the best deal. For an industry which is full of options, consumers should be challenging network providers in order to get the best value for money by shopping around. 

•1995 people polled by YouGov, April 2012

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