All Sections

BlackBerry trumps iPhone in Christmas smartphone sales

BlackBerry has shrugged off competition from the iPhone and Android to lead smartphone sales last year.

According to Gfk, who looked at sales from consumer electronics shops and phone networks to normal customers, ie. not businesses, the BlackBerry range counted for 28.2% of all smartphones sold last year.

RIM also claimed over a third of all Christmas sales, with over 500,000 BlackBerries sold during December. Around half of all pre-paid smartphone purchases were BlackBerries. RIM also held onto one in four of all contract sales made.

BlackBerry are still chasing the app success of Android and iTunes. Although the BlackBerry App World store continues to grow, it has under 20,000 apps- not even close to the range offered by Apple and Google. BlackBerry’s brilliant BB Messenger now has over 30 million users; and RIM’s own website says that over 1.5 million are joining each month.

The smartphone wars are continuing to heat up- last week we posted about Carphone Warehouse’s sales report, showing that Android overtook all other phone types last year. RIM are looking to hold onto their lead in the smartphone market, you can see what this year’s BlackBerry range is rumoured to look like here.

 

Via: Techradar

Comments