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BlackBerry tries its hand at larger smartphones with the 5-inch Z30

BlackBerry has curiously decided to introduce its latest phone, the Z30, with little fanfare the day after iPhone 5S and iPhone 5C reviews flooded the internet. Just as leaks suggested, BlackBerry is attempting to woo consumers with a larger screen, but they’ll still be saddled with an OS that’s not nearly as robust as the competition.

Specs for the Z30 include a 5-inch 1280×720 Super AMOLED display, along with a dual-core Snapdragon SoC clocked at 1.7Ghz, 2GB of RAM, an 8-megapixel camera, and a large 2,880mAh battery. The Canadian company has also included stereo speakers on the device, which should produce better audio results than the average smartphone.

BlackBerry is also including the latest version of its mobile operating system on the phone. The Z30 will come preloaded with BlackBerry OS 10.2, which adds a wide variety of new features. Priority Hub, for instance, lets you manage all your notifications and messages, and BBM messages can now be replied to from within any app.

The company says that the Z30 will be launched in the UK next week, but didn’t announce firm pricing.

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