EE’s head honcho (aka CEO) – Olaf Swantee was back on stage today to in South London to bring the latest news from his carrier to the fore and we were there to hear it all first hand.
The network has now brought its 4G mobile connectivity to some 85 towns and cities across the UK and Olaf was quick to reiterate that, “We’re the biggest mobile network, we’re the fastest mobile network and we’re undoubtedly the best.”
The first major announcement was the unveiling of what EE are calling ‘double speed’ 4G. Both existing and new users to EE’s 4G network will soon be able to achieve theoretical data speeds of up to 150Mbps, with anticipated average speeds of around 24 to 30Mbps, putting it in line with South Korea’s 4G infrastructure.
We were given a demonstration of a movie download taking place over EE’s double speed 4G connection versus a typical 3G network and the full transfer took around four times as long over the latter.
Olaf also stated, “With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.”
The new double speed rollout will initially take place in 12 cities across the UK including Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Nottingham and Sheffield doubling the current average speeds to 24-30Mbps. with no word yet on the next wave of the new rollout. By 2014 EE says it will have 98% coverage across the UK.