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Google Maps crowned UK’s ‘most connected’ mobile app

According to research by ComScore and GSMA, mobile data records show that Google Maps is the most used app in the UK, with 6.4 million using the navigation app to find where they’re going/ where they are.

There’s a big gap between first and second place, with Yahoo placing second with 3.6 million users for its weather app. Facebook isn’t far behind with 3.5 million connected users.

The term connected app means that apps used offline aren’t accounted for. That means there’s not an Angry Bird in sight. WiFi-connected apps are also not included, which explains the conspicuous absence of the beeb’s iPlayer.

Google managed to grab four places in the top 20, including Google Mobile, YouTube and Google Earth, whilst UK broadcaster Sky managed to get a handful of its app into the top 20, including Sky News, Sky Sports Live Football Score Centre, Sky Sports and Sky+.

Other top 10 entrants include the eBay app, and the ever-growing WhatsApp messenger, allowing you to send unlimited instant messages to any type of smartphone that’s running a compatible messenger app. It now approaches 800,000.

Here’s the top ten in full, and its current audience.

  1. Google Maps 6,419,503
  2. Yahoo! Weather 3,567,047
  3. Facebook 3,456,442
  4. Google Mobile 2,554,329
  5. YouTube 2,438,348
  6. eBay 1,195,496
  7. Sky Sports Live Football Score Centre 1,004,085
  8. Yahoo! Stocks 959,289
  9. WhatsApp Messenger 798,656
  10. Sky News 732,374

Via: The Guardian


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